The retail landscape of businesses is an ever-changing, evolutionary one. Over the span of the last few decades, there has been a huge shift in the market – both in objective terms and in terms of mental states of the buyer, as well as the seller. The true essence of business remains, as humans love to shop: to sell to the buyer, and in order to keep doing that, one must always be a step ahead – in knowing and mastering the new best way of getting through to the consumer, to adapt and be open to the changing needs and perceptions – and always, always be best at what you do. With the burst of innovations in Spectrum Cable and Internet Provider and all other digital channels, it’s safe to say that we’re in the transitional stage towards a fully digitized world.
The former Brick & Mortar
Human psyche promotes the whole concept of business – striving for something better, whether it is a necessity or otherwise. Humans love to strive for the next best thing, which is why the world economy depends on many businesses that sustain it. Established now is that business has endured throughout history, and the former to the recent was the ever-so-successful “brick and mortar” was the best of its kind at the time, and served the needs and demands of the costumers the best it could with all the resources available. For every product and service to be bought there was an outlet that could you drive to, and back. The commute and the time spent was never considered redundant before the great advent of the idea of E-commerce. But the silent revolution of business from brick and mortar to digital has been a strong one, and we have seen a spurt of businesses online.
What brought it on
With relentless hard work and a few innovations, the internet became everything – a source of knowledge, information, and connectivity and so on. The evolution of the internet in our lives has been a great one, and all our personal, social and political matters now subtly revolve around internet – be it social interaction or otherwise. Social media has quickly become the main source of all our connections and relationships, and cable internet and TV, our channels for entertainment. When businesses saw the great impact of the digitization of everything in our lives, the need for online presence became pressing – as it is essential for a business to showcase its product or service where the consumer market is greater, and the chances for sales are more. From brick and mortar to digital was a smooth ride and was an indirect one – but opened doors for businesses to not only expand, but reach a higher number of people for lesser investments and even go international – given that they know exactly how to market their products and services to the target market.
The Suave Revolution
Most innovations have a major trial and error setback, as its new and how its perceived by the common man is uncertain – most, with the internet being an important exception. On the contrary, the internet, and the overall digitization certainly has more advantages than documented setbacks, and the smooth and almost unconscious switch towards the internet for every-day tasks was to be expected. You give people something perfect, and they will adapt to it in a heartbeat. The way that we began to depend on the internet for most of our tasks is amazing, and gave businesses a silent go-ahead to evolve accordingly. With a few small setbacks such as internet theft and lack of trust, online buying, and e-commerce was a huge success, and continues to grow. This is when the drive to the brick and mortar store and back became redundant in our minds, and this is when the time spent to buy that one product seemed like a lot. When you can sit home and have whatever you want delivered to your doorstep with online payment, or even cash at delivery, the convenience offered is irrevocable, and readily accepted by the majority of the population.
With digitization, digital service providers began to expand and provide the fuel to the tank – internet, phone and cable services to give people just what they need to make full use of this “e-commerce” facility. Such is the services; Visit Spectrum Double Play for additional information on.
